W wie Wissen
Every Sunday, the ARD magazine “W wie Wissen”, hosted by Dennis Wilms, takes viewers on a journey of discoveries and presents astonishing things from the fascinating world of science. Luxlotusliner was commissioned with the on-air and online design. The bracket at the “W” in the logo was retained and modernized, the green frame of the bracket was established as a new CI element in the design language and ensures that the broadcast format is recognizable. Especially for the social media elements, it was important to give the TV magazine a distinctive look with less surfaces and design. With the social media elements in particular, it was important to give the TV magazine an unmistakable look, with less surfaces and design, making the originator clearly visible.