- Promotion Design

Promotion Design

Spanish Public Broadcasting Group, RTVE (Radio Television Espagnol) has seven TV channels, several radio channels and an accompanying web portal. A main aim of their redesign was to create a unifying system of identification and promotion among their channels. The logo idents, "navigators", are to represent the variety within the Group using different colours for the various channels. The "navigators" start with TVE in blue, a colour wheel runs through the different stations' colours and finish up in one of the channels. This colour wheel is also used in other promo elements and always serves the viewer as a point of orientation.
credits: client: corporación RTVE / spain creative management: andrea bednarz creative director: gabi madracevic design / creation: jan rinkens, cay fiehn, juan garcia segura, martin potsch design / animation: cay fiehn, juan garcia segura, nadja doth client servie: julie siemens