NBC Universal/13th street

- Creme de la Crime

AWARD WINNING PROJECT

Creme de la Crime

Crème de la Crime was created at the end of 2012. The spot supported a large-scale audience online vote in which the viewers could choose their favourite series. The winner was broadcast on 13th Street. As the name makes clear the vote was about the best crime/detective series. In the spot, each series is represented by a bizarre culinary arrangement.

PACKSHOT

In the final packshot of the opener all of the plates are shown in total.

credits: client: 13th street (nbc universal); elmar krick (creative director) creative director: gabi trojan-madračević creative management: andrea bednarz design and creation: gabi trojan-madračević, andrea bednarz, iris pfennig animation: iris pfennig, rebecca metzger, bettina hoeber director: gabi trojan-madračević director of photography: jochen staeblein editor: matthias doerfler colour grading: sylvia roeßler producer: tatjana živanović-wegele decor: gesellschaftsraum; bernd arold