ARD/Das Erste
- Easter Campaign 2016

AWARD WINNING PROJECT

Easter Campaign 2016

For the 2016 easter campaign we produced four station idents and commercial bumpers for the german tv station „Das Erste“ The concept is about decorating easter eggs in combination with the channels' program. Typical thematic items from crime series (Highlight: Sherlock Holmes), sports and family program provide the graphical stage for the channel-branded easter egg as a centrepiece of the composition. We created hand-crafted animations with a lovely blend of illustrations, 3D, film and photography all well-placed on organic drawing paper, decorated with animated pencil strokes and colourful flowing watercolor textures to catch the spirit of easter with a subtle wink.
credits: client: ard design and presentation; henriette edle von hoessle (head of department and creative director), daniele cosentino (project manager) creative director: gabi trojan-madračević project manager: nadja doth, tatjana živanović-wegele art director: iris rinkens, iris pfennig animation: jan rinkens, katharina blenk, iris pfennig, udo hudelmaier, juan garcia segura, dorit lang sound design: exit-studios