ARD/Das Erste
- Easter Campaign 2016

Easter Campaign 2016

For the 2016 easter campaign we produced four station idents and commercial bumpers for the german tv station „Das Erste“ The concept is about decorating easter eggs in combination with the channels' program. Typical thematic items from crime series (Highlight: Sherlock Holmes), sports and family program provide the graphical stage for the channel-branded easter egg as a centrepiece of the composition. We created hand-crafted animations with a lovely blend of illustrations, 3D, film and photography all well-placed on organic drawing paper, decorated with animated pencil strokes and colourful flowing watercolor textures to catch the spirit of easter with a subtle wink.
credits: client: das erste, ard design, henriette edle von hoessle creative director: gabi madračević project manager: nadja doth, tatjana živanović-wegele art director: iris pfennig, iris rinkens animation: jan rinkens, iris pfennig, katharina blenk, udo hudelmaier, juan garcia segura, dorit lang sound design: exit-studios