ARD/Das Erste
- Dokumentarfilm

Dokumentarfilm

The „Dokumentarfilm im Ersten“ (“Documentary in The First” – The First German Public Television) presents a wide range of topics. The films are authentic, emotional, unvarnished and moving. The label opening credits for this series, which is broadcasted on “Das Erste” (The First) and available on various ARD platforms, is branding the whole series and providing an exciting introduction into the documentary that follows. In the center of the opening credits is a crystal ball which sets the focus on the aesthetics, content and editorial perspective. It shows us a different point of view, a different perspective on the scene. The situation is turned upside down. By reflecting 360 ° of its surroundings, the sphere reveals more than we can see with the naked eye. Reality and actuality are determined by the perspective of the beholder or the position of the sphere. The surrounding motifs reflect the variety of topics in the documentaries on “Das Erste” (The First). For the production, we used 360 ° photographs, which are reflected in the 3D space in the crystal ball.




credits: client: ard design and presentation; henriette edle von hoessle (head of department and creative director), heike steinbach (project manager) creative director: gabi trojan-madračević, jan rinkens design and animation: jan rinkens producer: tatjana živanović-wegele project manager: nadja doth smoke artist: sylvia rößler music production: br sg sounddesign; hans wiedemann, ulrich rassey sprecher: hans jürgen stockerl