tvn7 is a channel member of the Polish tvn group. Over the years tvn7 has established its position as one of the medium general entertainment channels. The channel is dedicated to high quality entertainment with an emphasis on series and films. This ought to be reflected in the design. The idents link reality and fiction, citing the world of series and films. They work with key visuals which stand, in a classic sense, for different genres. The real objects uncouple themselves from normality and from the pale, everyday world. They become a release for a momentary flash of an appropriate emotion. A kind of surprising burst of graphic fireworks. The redesign of TVN7 was launched on 1st September, 2014.