ARD/Das Erste
- Mittagsmagazin

Mittagsmagazin

ARD Mittagsmagazin is a midday news magazine, on Germanys first public TV channel ARD, hosted every two weeks, daily at 1pm by Jessy Wellmer and Sascha Hingst. Along with the relocation of the „ARD Mittagsmagazine“ to germanys capital Berlin at beginning of 2018, Luxlotusliner was engaged with a complete redesign of the daily news magazine. We developed a new trademark with a graphical link referring to Berlin’s typical landmark, the Television Tower. Beside that we reworked the general appearance of the magazine dealing with modern, fresh colour patterns in white, grey and blue according to the serious and clear character of a news program flanked by a warm yellow as complementary colour accent. As recurring key visual we combined an animated modern dot matrix fused with a political flat world map supplemented by expressive and strong images on the large studio leds. Beside the appearance of the studio with it’s prints and background loops we designed the opener and all packaging elements needed for a daily news magazine including online and social media elements.




credits: Client: ARD/Das Erste, Henriette Edle von Hoessle; ARD/Das Erste, Heike Steinbach Creative Director: Gabi Madračević Creative Director/Animation: Jan Rinkens Art Director/Animation: Cay Fiehn Project Manager: Thomas Menz