ProSieben
- All About You – Das Fashionduell

All About You – Das Fashionduell

At the beginning of each episode, two prominent mentors choose their candidate from ten participants in a first walk. Then both teams have to go through different styling stages. The aim is to find a new, suitable look under time pressure before the candidates then get make-up and make-over for their hair. After a final duel walk, the studio audience decides which look they like better. Luxlotusliner was commissioned by ProSieben to develop the logo and the design package for the show. The entire design is in apricot blush and anthracite petrol colors. Illustrative elements mix with animated patterns, lipstick and sleek typography.




credits: client: prosieben; viola herrmann creative director: gabi trojan-madračević design and animation: iris pfennig producer: tatjana živanović-wegele project manager: nadja doth