ARD/Das Erste
- Welt aus dem Ei 2021


Welt aus dem Ei 2021

“Open Egg!” First, we see one small split, then the eggshell cracks open and apple blossoms grow out of the egg. The upper part floats meditatively towards the sky, revealing an Easter surprise in the egg - a birds nest with more small eggs and two birds flying into the picture, chirping in love. The second egg surprises us with a cherry tree, arising out of the egg with blossoms swirling everywhere in the air. Out of the third egg a bouquet of daffodils and grape hyacinths is growing, ensnared by butterflies. The Easter and Sprig campaign 2021 for Das Erste is showing us the awakening of nature. The aim was to sketch different sceneries with humor, ease, liveliness and beauty after the first long and cold Covid winter.

credits: client: ard design and presentation; henriette edle von hoessle (head of department and creative director), monika kandlbinder (project manager) creative director: gabi trojan-madračević design: iris rinkens producer: tatjana živanović-wegele project manager: katharina blenk postproduction executive producer: sehsucht; matthias winter postproduction producer: sehsucht; laura pelzl postproduction creative director: sehsucht; sebastian rätsch music production: hofkapellmeister; sebastian müller, kolja purrmann