- Redesign Idents

Redesign Idents

The Image idents are part of the Branding for the new digital channel zdf.kultur. The main focus of zdf.kultur's design is on the playful interaction with the culture. The inhibition threshold to cultural subject matter is lowered and the inclusion of the viewers has priority. They are an integral part of the process and should be encouraged to take an active part. The idents were created in cooperation with artists, friends and friends-of-culture and show imaginative interpretations of themes, installations and actions devoted to cultural topics. Home-made constructions, everyday objects placed out of content, unexpected and amusing productions are intended to be an inspiration for all viewers. Once the channel has launched everyone is invited to join in. All idents were filmed by Luxlotusliner design team using a Canon 5-D.

Creating by Doing

There was no high-gloss character up front it was much more about having fun and enjoying making things, experimenting. We had a lot of fun on this project and would like to thank our client for their courage.
credits: client: zdf / zdf.kultur; christian kohl, andreas reinberger, irena pavor creative director: gabi trojan-madračević creative management: andrea bednarz art director: stefan sperner, jorinna scherle, jan rinkens, cay fiehn director / dop: gabi trojan-madračević, stefan sperner, jorinna scherle, jan rinkens, cay fiehn, andrea bednarz producer: tatjana živanović-wegele designer / animation: jan rinkens, cay fiehn, stefan sperner, jorinna scherle, iris pfennig, sandra hauser artists & inventors: tina schwarz, jens hofmeier, christelle hokayem, christian tiller, stefan sperner, nina weiss, peter tanner, florian boeck, esther masemann, jan rinkens, veronika weiß, gunnar fuss, tatjana živanović-wegele, nadja doth, metropol & bayerische theaterakademie, jorinna scherle, christl wein, pezi novi, juan garcia, iris pfennig, iris hausmann, julian scherle, natalia figuigui, erol sarp, tina braun, bastian bohl, cay fiehn, gabi trojan-madračević, wolfgang lattermann, thilo hecker, andrea bednarz, rebecca metzger, bettina hoeber audio on-air: zdf; guido jobelius audio website: miscellaneous