+90 is a new Turkish YouTube channel with a clear identity for a younger audience, to provide free information and a platform for debate. +90 design underlines this strong agenda. It is open, clear and recognizable. +90 logo is the core of the design. It reflects the name of the channel as well as „voting“ as an act of choice. Your choice, your voice, your code, your plus = the Logo +90. The complete package emerges from the logo, reflecting the agenda of the channel in all its parts. Every movement and animation is initiated by the logo. +90 colour Yellow is the brightest colour of the visible spectrum, and it is the most noticeable of all colours by the human eye. It means happiness and optimism, future and emphasizes the importance of transporting the information. +90 graphical language reflects visually the idea to provide in-depth information rather than opinions by using a 3d shape/ body that allows for seeing different perspectives at the same time.