Under the label Film, a particular type of film is shown that fits the channel's orientation and ethos. This also involves various sub-labels. The basic idea of the film package plays on the popular key visual popcorn. The popcorn here, however, is produced in the design style of zdf.kultur. A Bunsen burner on an island of film cans is what makes the popcorn pop. All kinds of objects serve as ironic and humorous citations from the film world. The sub-label installations are distinguished by the use of other objects but retain a common look.
client: ZDF / ZDF Kultur, christian kohl, andreas reinberger, irena pavor creative director: gabi madracevic creative management: andrea bednarz art director: gabi madracevic, cay fiehn director / dop: gabi madracevic, jan rinkens, cay fiehn producer: tatjana zivanovic-wegele designer / animation: jan rinkens, cay fiehn, iris pfennig decor: iris pfennig, gabi madracevic, jan rinkens, cay fiehn, sandra hauser, audio on air: ZDF / guido jobelius audio website: miscellaneous