concept {
Under the label Film, a particular type of film is shown that fits the channel's orientation and ethos. This also…
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Under the label Film, a particular type of film is shown that fits the channel's orientation and ethos. This also involves various sub-labels. The basic idea of the film package plays on the popular key visual popcorn. The popcorn here, however, is produced in the design style of zdf.kultur. A Bunsen burner on an island of film cans is what makes the popcorn pop. All kinds of objects serve as ironic and humorous citations from the film world. The sub-label installations are distinguished by the use of other objects but retain a common look.

}
film{

}
movie film compilation{
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}
sub-label, the little tv-play{
::This label under the same title runs on ZDF. A very well-known key visual in the original opening is an eye with a strip of film as a projection. Here we had to find a way to cite this key visual while translating it into the zdf.kultur pictorial language.::

}
sub-label, masters of cinema{
::A tribute to the great masters of film Akira Kurosawa, Jean-Luc Godard, Luchino Visconti, etc. Outstanding masters are not only to be judged on the usual distinctions and honours. Rather, a particular honour is required the focus here is on the golden pineapple. It's up to the viewer to interpret this award.::

}
sub-label, the phantastic film{
::The Fantastic Film is the reactivation of an old popular ZDF label. In this, the full bandwidth of the 'fantastic' is presented, ranging from horror and science fiction to fantasy, etc. The opening of the original series was developed by a well-known illustrator. We were not prepared to do without this opening and integrated it into our sub-label. It has become an integral part of the stage and installation, supported by a whole spectrum of absurd objects.::

}
sub-label, double feature{
::Under this label we find 'documentary' in dialogue with 'fiction'. Thus a documentary film might be followed by a feature film in the same field. In this way we have a cinematographic double-feature which is then supplemented by a 15-minute cinema magazine, once a month. So here the popcorn in this installation is filmed in super-8.::

}
sub-label, pop cinema{
::This sub-label shows films defined by, or about, music – between fiction and reality&::

}
film label design elements{
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    ::For the on-air presenters, the backgrounds of the label form the framework of this packaging.::
    }
    credits{
    • client: ZDF / ZDF Kultur, christian kohl, andreas reinberger, irena pavor
    • creative director: gabi madracevic
    • creative management: andrea bednarz
    • art director: gabi madracevic, cay fiehn
    • director / dop: gabi madracevic, jan rinkens, cay fiehn
    • producer: tatjana zivanovic-wegele
    • designer / animation: jan rinkens, cay fiehn, iris pfennig
    • decor: iris pfennig, gabi madracevic, jan rinkens, cay fiehn, sandra hauser,
    • audio on air: ZDF / guido jobelius
    • audio website: miscellaneous
    }