concept {
NET CULTURE to the power of PLAY AS EXPERIMENT times DO-IT-YOURSELF. On the 7th May 2011 the ZDF Theatre Channel became…
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NET CULTURE to the power of PLAY AS EXPERIMENT times DO-IT-YOURSELF. On the 7th May 2011 the ZDF Theatre Channel became the new channel zdf.kultur. We were successful in beating seven other agencies to win the contract for this project. The project encompassed the complete branding package, including design language, logo, idents, promotion package, labels and format packages. The new appearance of zdf.kultur is strongly oriented towards the station's approach to culture. More pop-culture than high-culture, rather experimentation than feuilleton, more subjective than objective. The design focus is one of the playful treatment of culture. It is inspired by creative parameters typical of webdesign and combines with the potential televisual animation- and film capabilities. The DTL NOBEL typography amplifies the new image with its striking application and makes its point with magazine and print media references. This combination of all media, also in the design field, reflects the station's attitude to unusual perspectives and associations.

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zdf kultur overview{

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movie zdf kultur compilation{
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idents{
::The "Do-it-yourself" Idents - the concept makes a link between the viewing public and culture. The division between those creating culture and those enjoying its fruits will increasingly dissolve. We create identification with the simple realization of the viewers that they are a part of the phenomenen "culture". The idents were created in cooperation with artists, friends and friends-of-culture and show light interpretations on the theme of culture and art.::
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movie zdf kultur ident compilation{
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ident gallery{
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    promotion design{
    ::We have developed a completely new kind of promotion package which allows an infinite number of design-combinations, with the help of a random generator. The basic grid is inspired by flash websites and picture loops.::

    }
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    promo gallery{
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    ::All parts of the promotion elements are combined with the logo and ensure seamless transitions.::
    }
    label/formats overview{
    ::The principle of the "Do-it-yourself" idents is carried over to the label and format packages. Each topic is represented with unexpected, surprising interpretations of the theme. Wether performance, stopp-motion animation, sculpture, the "Do-it-yourself" idents allow many possibilities to present the formats and labels creatively. The playful interaction with culture should be the guiding principle here, too.::

    }
    the marker{
    ::Flagship programme of zdf.kultur, daily at 8 pm.::
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    }
    head of the week{
    ::Themed label that is devoted each week to a different personality.::
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    }
    pixelmaker{
    ::Package for a games format.::
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    }
    kult{
    ::A topic oriented programme block showing earlier ZDF programmes with cult status.::
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    }
    film{
    ::Mainly feature films are shown here. The label is divided into subject-based sub-labels.::
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    }
    on tape{
    ::Package for a music format.::
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    }
    berlin live{
    ::This programme presents 3 bands, one national, one international and one local band. The bands take it in turns to play but are on one stage.::
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    }
    london live{

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    }
    montage{
    ::This themed block is shown on Mondays (german -> Montage) and is devoted to a particular topic which is then viewed from various perspectives.::
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    }
    delikatessen{
    ::This format (delicacies) shows music videos on a themed basis.::
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    }
    open air{
    ::All different kinds of open air festivals are reported in this label.::
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    }
    number one{

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    }
    on stage{

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    }
    logo{
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    ::The logo is a citation from the internet. It is designed to point up the ties between television and the internet and at the same time those to zdf neo, the other digital channel of ZDF.::
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    off air{
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    credits{
    • client: ZDF / ZDF Kultur, christian kohl, andreas reinberger, irena pavor
    • creative director: gabi madracevic
    • creative management: andrea bednarz
    • art director: stefan sperner, jorinna scherle, jan rinkens, cay fiehn
    • designer / animation: jan rinkens, cay fiehn, stefan sperner, jorinna scherle, iris pfennig, nadja doth, iris rinkens
    • director / dop: gabi madracevic, stefan sperner, jorinna scherle, jan rinkens, cay fiehn
    • producer: tatjana zivanovic-wegele
    • audio on air: ZDF / guido jobelius
    • audio website: miscellaneous
    }