ZDF Mittagsmagazin is a midday news magazine, on Germany´s second public TV channel ZDF, hosted every day at 1pm by Christina von Ungern-Sternberg and chief editor Norbert Lehman.
Luxlotusliner´s goal by refreshing the visual appearance of “Mittagsmagazin” was to set the direct connection to the “ZDF heute” news family, simultaneously keeping the lightness of a midday magazine. So we combined the orange and yellow colour environment that stands for comfort of the day and midday entertainment with corporate news blue colour with dynamically animated expressive and strong images in the studio background standing for highly informative content.
“The new “Mittagsmagazin” appearance is exactly what we needed for our magazine”, said chief editor and host Norbert Lehmann, “where our viewers can feel at home and get profound information at the same time.
Beside the general appearance and setting for the virtual studio, we produced opener, jingles for TV reports and all packaging elements needed.
client: zdf, olaf repovs creative director: gabi madračević design / creation: iris rinkens, jan rinkens design / animation: axel flachenecker, nadja doth, angelika widl, sermin kayak, patrick paulin, udo hudelmaier producer: nadja doth, thomas menz