ZDF’s science format „Abenteuer Forschung“ was renamed, “Lesch’s Kosmos”. Harald Lesch, the presenter, is a famous professor of physics. The new positioning of the format places this in the foreground. The new design focuses on this personalisation by using only the typography of the title in a striking way. Not scientific theme or subject is presented in the opener, Harald Lesch himself being the self-evident icon for science.
client: zdf director / creative director: andrea bednarz creative management: andrea bednarz design / creation: iris pfennig design / animation: iris pfennig, nadja doth, matthaeus wildauer dop: alex lawrence nabi producer: tatjana zivanovic-wegele