Berlin direkt is a political magazine, alternately introduced by Bettina Schausten and Thomas Walde, which concerns itself with current debates and the background to federal political topics. Berlin Direkt is aired every Sunday evening after the „heute“ flagship news progarmme live from the capital – city studio in Berlin. In 2011 the programme was given a redesign. For the new studio, designed by Jürgen Bieling, we developed a comprehensive design package with Opener, vidiwall backgrounds, lowerthirds, category Openers, infographics and a trailer package. The cinematic presentation used in the previous Opener was continued using a new graphic interpretation. Moving bars based on architectual motifs generate a new sense of dynamism and reflect important political buildings in Berlin. At the same time they serve as transitional elements in moving between the topics presented in the programme. The entire package cities this design language and thus ensures aesthetic unity.
client: zdf creative director: andrea bednarz, gabi madracevic creative management: andrea bednarz design / creation: nadja doth design / animation: daniel fuchs, nadja doth