The purpose of this package was to convey to the viewers that StarHub is not only a telecommunications company but essentially also an entertainment company that offers a wide range of content across various platforms: web, tv and mobile phone. This “entertainment-feel” had to be instilled into the whole package. A series of graphic idents was required, covering all aspects of StarHub’s communications strand, interactivity, connectivity and entertainment. The project was not pursued.
client: StarHub / singapore creative director: gabi madracevic creative management: andrea bednarz design / creation: jorinna scherle, stefan sperner