concept {
The purpose of this package was to convey to the viewers that StarHub is not only a telecommunications company but…
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The purpose of this package was to convey to the viewers that StarHub is not only a telecommunications company but essentially also an entertainment company that offers a wide range of content across various platforms: web, tv and mobile phone. This “entertainment-feel” had to be instilled into the whole package. A series of graphic idents was required, covering all aspects of StarHub’s communications strand, interactivity, connectivity and entertainment. The project was not pursued.

}
ident interactivity{





}
ident connectivity{





}
ident entertainment{





}
promo design{



}
credits{
  • client: StarHub / singapore
  • creative director: gabi madracevic
  • creative management: andrea bednarz
  • design / creation: jorinna scherle, stefan sperner
}