The idea is showing a clock, which is approaching the prime time at 8 o’clock. The hands of the clock are running the last seconds and ending at the full hour of the eight.
In the centre of the clock we see the earth like an eye and around the eye there is the information area where news become collected, connected and transmitted.
When the hands of the clock strike the full eight hour, a beam of energy spreads out of the centre and the news will start.
client: rudaw media group, arbil iraq director / creative director: andrea bednarz creative management: andrea bednarz design / creation: juan garcia segura design elements: iris rinkens, iris pfennig animation: juan garcia segura, nadja doth music: century rolls