At the end of the year 2010, the new image idents of tve international went on-air. The channel is part of the Spanish public television group RTVE which broadcasts to the Spanish speaking viewers abroad. The main key visual of all the groups channels are lines. For the tve international idents we used the lines to bring to life illustrative worlds. They become dynamic attendees and create images in a 3 dimensional space. In an abstract way, the idents present interpretations of Spanish themes like painting, architecture, Don Quixote and local landscapes. The intensive colour palette evokes the Spanish temperament and spirit.
A further range of various line and brushstroke animations was created for use in the promotion.
client: RTVE / spain (juan carlos perez) creative director / director: gabi madracevic creative management: andrea bednarz design / creation / animation: cora riegel, cay fiehn, jan rinkens, juan garcia segura illustration: martin potsch, cay fiehn music: novaprod / paris dop: gunnar fuss edit: matthias dörfler producer: jakob von moers client service: julie siemens