concept {
Polsat News was set up as a 24-hour news channel, competing with three other news channels in Poland. For this reason…
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Polsat News was set up as a 24-hour news channel, competing with three other news channels in Poland. For this reason it was more important than ever to stand out in the cluster and to feature a recognisable Brand. The idea was to promote this new Branding intensively, and run the logo as often as possible. Instead of using different openers, the main ident was also used, in addition, for commercial breaks, for all openers and separators.

}
main ident{







}
ident movie{
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}
logo{
::Polsat News belongs to the Polsat group. The news channel logo follows the Polsat logo in a formal way and marks, along with the key visual 'Arrow' the news identification.::

}
info graphics{
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    ::Examples of the info graphics show the on-air implementation of the design language, headlines system, crawls, lower thirds, identifiers, tags, content windows, political maps, weather forecasts, credits, correspondent windows, charts, etc.::
    }
    weather graphics{
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    }
    promo design{
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    ::The promo package continues the formal design of the info graphics in its packshots, menus, coming next, etc.::
    }
    news set{
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    ::The studio set is now not only for all news shows but also for all sports, economy and weather programmes of Polsat News Channel.
    The News Show 'Wydarzenia‘ and talk shows with and without audience were also included. The main key visual, the arrow, was integrated into the set as an architectural element. The news set was created by wieder design / Munich in co-operation with luxlotusliner. The construction was realized by Factory set design / Munich.::
    }
    compilation movie{
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    }
    credits{
    • client: telewizja POLSAT S.A. / poland
    • client servie: julie siemens
    • creative director: arne tympe, holger geisler, gabi madracevic
    • creative management: andrea bednarz
    • design / creation: holger geisler, gabi madracevic, arne tympe
    • design / animation: holger geisler, marko pfann, nadja doth
    • set designer: florian wieder
    • music: alakondre / amsterdam
    }