It’s a TV show for an Egyptian satellite channel. The show is like a “Think Tank” gearing to find solutions for Egypt’s economic and social problems.
Concept and content was created by o-production, a Cairo based company.
The ´gear`concept of the intro is based on an Egyptian expressions “let the wheel roll” which means move the economy forward. The presenter of the show is unlike every other presenter, he moves around cairo on his bike which is unusual around here.
creative director: gabi madracevic creative management: andrea bednarz concept/idea/shoot: o-production cairo director: omar kassim design/look: iris rinkens animation: jan rinkens, cay fiehn, nadja doth, iris pfennig, philipp balunovic