concept {
Within the rebranding of the three main channels of Egypt's public broadcaster ERTU (the Egyptian Radio and Television…
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Within the rebranding of the three main channels of Egypt's public broadcaster ERTU (the Egyptian Radio and Television Union) a number of seasonal bumpers for each channel was created. The design language of each channel was used as a basis, which was then enhanced with illustrative elements representing the subject of the bumper. The bumpers form, along with the corresponding promo design, a separate stand.

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seasonals channel 1 idents{

















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movie seasonals channel 1{
play mute full-screen
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}
seasonals channel 2 idents{





















}
movie seasonals channel 2{
play mute full-screen
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}
idents ESC{







}
movie seasonals ESC{
play mute full-screen
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}
credits{
  • client: ERTU / egypt
  • creative director: gabi madracevic
  • creative management: andrea bednarz
  • design / creation: stefan sperner, jorinna scherle, nadja doth, juan garcia segura, wiebke pforr, frank schmidt, max ahammer, cay fiehn
  • design / animation: nadja doth, juan garcia segura, benjamin zurek, frank schmidt, max ahammer, cay fiehn
  • music: novaprod / paris
}