concept {
Public TV‚Äôs Channel 2 is the young, cosmopolitan and trendy channel of ERTU (the Egyptian Radio and Television Uni…
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Public TV’s Channel 2 is the young, cosmopolitan and trendy channel of ERTU (the Egyptian Radio and Television Union). As already applied to Channel 1, ESC and the corporate logos of ERTU, the pyramid was also employed here as the most important graphic element. In the pink-tinted world of the idents, young people move from one virtual stage to the next. The triangle recurs constantly as an integral part of the architecture and its surroundings. The different scenes show fragments from Egyptian life and reflect the wishes and dreams of the young viewers. The message is a relaxed confidence, joy of presenting themselves to the world and good vibrations.

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ident photographer{

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movie ident photographer{
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ident fisherman{

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movie ident fisherman{
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ident rooftop{

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movie ident rooftop{
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ident records{

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movie ident records{
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ident parcour{

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movie ident parcour{
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ident music{

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movie ident music{
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ident handbags{

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movie ident handbags{
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ident clowns{

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movie ident clowns{
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channel 2 compilation movie{
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logo{
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    ::A unified style of the channel logos expresses their family connection and allows future expansions for further channel logos.::
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    corporate design{
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    ::Brand guidelines were defined for all communication needs, stationery, advertisement templates, merchandising products, website design, etc.::
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    umbrella brand{
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    ::The new corporate design of the umbrella brand and its sub-brands and sections. As Channel 2 is a sub-brand of ERTU, consistency of the umbrella brand was needed. The pyramid is the key visual which runs through all levels of the brand family.::
    }
    credits{
    • client: ERTU / egypt
    • creative director: gabi madracevic
    • creative management: andrea bednarz
    • director: stefan sperner
    • design / creation: stefan sperner, jorinna scherle
    • design / animation: stefan sperner, jorinna scherle, juan garcia segura, cay fiehn, peter balicki, peter pedall, benjamin zurek, janina lermer, jan rinkens, arne tympe
    • dop: gunnar fuss
    • edit: chrisitian lonk
    • film production: o-production / cairo
    • music: novaprod / paris
    • telecine: arri / munich
    }