Arte had a set of genre slots for movies, documentaries, music, kids, etc., with up to 30 different slots, each opened with a thematic ident. In the course of the redesign we reduced the number of idents to a dozen, to establish more clarity. Instead of complex imagery, which is often unable to express the specific theme satisfactorily, we standardized all idents by simply using typography and logo animations. The style, fonts and animations are different for each ident ‚Äìa concept which can be expanded at will. This simple principle easily allows arte to develop more idents in-house. This simplification is efficient and gives plenty of scope and freedom for individual creativity.
client: arte G.E.I.E / france (henri l'hostis) creative director: gabi madracevic creative management: andrea bednarz director: gabi madracevic creation / animation: gabi madracevic, cay fiehn, nadja doth, jan rinkens, jorinna scherle, juan garcia segura, arne tympe, florian böck, wiebke pforr, janina lermer dop: gunnar fuß edit: arne tympe film production: we love film / munich music: novaprod / paris telecine: arri / munich