ARD/Das Erste
- easter / spring campaign 2017

Eyes and Ears Award
German Design Award
Excellent Communications Design / Integrated Campaigns and Advertising
Red Dot Award
Film & Animation / Station ID

easter / spring campaign 2017

Inspired by the renewed vigour of spring and freshness of the start of the new season, Luxlotusliner developed and produced the Easter & Spring Campaign 2017 for Germany´s first public TV channel "Das Erste", filming humorous short stories with artfully carved cute characters out of fruits and vegetables. In the spring pastel colored sets and art gardens of perfectly carved beetroot and radish roses, carrot, honeydew and watermelon flowers and a fresh green wheatgrass. Luxlotusliner let the raspberry mice and pear penguins pass on a catwalk, cauliflower-asparagus sheep dance on a cool funk playing record, appleowls swing, radish-popcorn bunnies kiss and a watermelon shark horrify the guanabana eagle owl. Beside the station idents, for this campaign we also produced commercial bumpers and marketing tools such as printed postcards and design elements for the corporate "Das Erste" Website and "Das Erste" social media portals.

Luxlotusliner enhanced the campaign value by the fact that all our cute little characters are actually ingredients for the unique and freshly developed recipes you can find on "Das Erste" Easter & Spring Website ( Every ident ends with a recipe packshot which is leading you to the recipes such as honey-caramel popcorn, Indian cauliflower, cold seafood soup with honeydew or also a raspberry-pear smoothie. As an addon, on "Das Erste" Easter & Spring Website ( you can also learn how to make and carve our beautiful creatures developed by our award-winning carving artists Eileen Ott, Bernd Fabian and Martin Krumme, you can watch the "making of" of this humorous "Das Erste" Easter & Spring campaign and furthermore, enjoy interviews with our carving artists in ARD Buffet accompanied by numerous newspaper articles.
credits: client: ard design & präsentation, henriette edle von hoessle, werner mayer director: gabi madračević dop: simon drescher creative director: gabi madračević senior art director: iris rinkens producer: tatjana živanović-wegele project manager: nadja doth editor: matthias dörfler postproduction: sylvia rößler, flo wolf set design & stories: sandra hauser, gabi madračević, iris rinkens, jan rinkens, patrick paulin carving artists: eileen ott, bernd fabian, martin krumme food styling: martin kühnel music / produced by: nova spot, paris