concept {
WDR (German Regional public TV). In cooperation with the WDR Team, new Idents were created for WDR Television. WDR has…
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WDR (German Regional public TV).
In cooperation with the WDR Team, new Idents were created for WDR Television. WDR has had both fort two years, a new Logo and a new corporate design. The latest step was to transform the corporate Design into motion. The WDR Design Team developed the new channel design. For the Idents it was a question of translating the new theme expressed by the motto NEW SEEING into a pictorial form while incorporating and extending the station´s „Heimat“ campaign. Derived from the Logo´s diagonal dynamic, the animation fans out to divide the screen into several angled, diagonal visual surfaces. In each of the surfaces a motif is presented, viewed from different camera angles and from different perspectives.We filmed throughout the state of NRW (North Rhein Westphalia)-wherever we could identify a representative image of „HEIMAT“. The basic idea, and the selection of motifs for the Idents, were brainstormed together with the WDR. We filmed the Idents, which were then completed in cooperation with the WDR Design Team.

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ident hunde{

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movie ident hunde{
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ident hecken{

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movie ident hecken{
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ident kehrer{

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movie ident kehrer{
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ident u-bahn{

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movie ident u-bahn{
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ident schafe{

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movie ident schafe{
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ident schloesser{

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movie ident schloesser{
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ident slackline{

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movie ident slackline{
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ident tankstelle{

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movie ident tankstelle{
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ident trinkhalle{

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movie ident trinkhalle{
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ident flughafen{

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movie ident flughafen{
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ident fahrraeder{

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movie ident fahrraeder{
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ident pinguine{

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movie ident pinguine{
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ident dom{

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movie ident dom{
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ident weiher/tagstimmung{

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movie ident weiher/tagstimmung{
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ident weiher/abendstimmung{

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movie ident weiher/abendstimmung{
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ident fussball{

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movie ident fussball{
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ident fussball{

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movie ident fussball{
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ident hombroich{

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movie ident hombroich{
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ident bananeninsel{

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movie ident bananeninsel{
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ident baustelle{

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movie ident baustelle{
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ident emscher{

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movie ident emscher{
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ident gemueseladen{

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movie ident gemueseladen{
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ident koenigswinter{

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movie ident koenigswinter{
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ident raupe{

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movie ident raupe{
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ident badewanne{

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movie ident badewanne{
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ident bar{

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movie ident bar{
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ident carrerabahn{

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movie ident carrerabahn{
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ident fensterputzer{

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movie ident fensterputzer{
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ident hafen{

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movie ident hafen{
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ident kunstakademie{

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movie ident kunstakademie{
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ident lichtburg{

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movie ident lichtburg{
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ident plaetzchen backen{

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movie ident plaetzchen backen{
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ident adventskranz 1.advent{

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movie ident adventskranz 1.advent{
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ident adventskranz 2.-4.advent{

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movie ident adventskranz 2.-4.advent{
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ident baumschlagen{

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movie ident baumschlagen{
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ident weihnachtsmarkt version01{

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movie ident weihnachtsmarkt version01{
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ident weihnachtsmarkt version02{

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movie ident weihnachtsmarkt version02{
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ident eislaufen{

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movie ident eislaufen{
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}
credits{
  • konzept luxlotusliner und wdr team: michael freiwald, michael worringen, michael froehlich, regina tamm, karin sarholz, anna hoelzer, gabi madracevic, andrea bednarz
  • creative director / director: gabi madracevic
  • producer: tatjana zivanovic-wegele
  • production assistant/locations: martin genschow
  • dop: gabi madracevic, nadja doth, cay fiehn, jan rinkens
  • designteam wdr: michael froehlich, petra lohmeier
  • schnitt/animation: nadja doth, cay fiehn, jan rinkens
  • colour grading: sylvi roessler
  • creative management: gabi madracevic, andrea bednarz
  • audio: angela traud
}