Nile News is the pan-Arabian news channel of the Egyptian public broadcasting group ERTU. Two years before the Nile News started, we received the order to rebrand the three main channels and their news format. At the same time, we redesigned the logo of ERTU and its sectors into a corporate logo family. The Nile News logo has to fit in to the ERTU logo system and yet to be self-contained and individually expressive as well. The group´s logo family is based on a triangle, derived from the pyramids. The Nile News logo received an open triangle shape to represent, literally, openness and the free flow of information. The design of the Nile News branding has been solely based on the triangle form.
client: ERTU / egypt director / creative director: gabi madracevic creative management: andrea bednarz design / creation: stefan sperner, jan rinkens, iris rinkens, jorinna scherle, martin potsch design / animation: jan rinkens, stefan sperner, jorinna scherle, juan garcia segura, matthaeus wildauer, cay fiehn, nadja doth, daniel fuchs, iris pfennig dop: gunnar fuss (morning show), stefan spurner, cay fiehn, gabi madracevic (evening show) edit: matthias doerfler (evening show) producer: tatjana zivanovic-wegele music: novaspot / paris