Egypt News is Egypt's public news programme and is not restricted to only one channel. It belongs to the overall brand of ERTU (the Egyptian Radio & TV Union). It runs on the three main channels of ERTU (Channel 1, Channel 2 and ESC) and can be watched in Arabic, English and French. The redesign of Egypt News was part of the rebranding of these three ERTU channels. As live action was to be a central characteristic of the Channels' new image, we decided to expand that idea by using the real globe for the news package. The typography in the news openings is that of the Arabic names of capital cities. The Arabic words for sun, wind, rain etc. symbolize the weather in the weather opener. The economy and sport openers employ the same principle.
client: ERTU / egypt creative director: arne tympe, gabi madracevic creative management: andrea bednarz design / creation: arne tympe, gabi madracevic, jan rinkens, nadja doth, juan garcia segura design / animation: jan rinkens, nadja doth, arne tympe, juan garcia segura, matthaeus wildauer, annina knoer, cora riegel, florian boeck music: novaprod / paris