concept {
Neox belongs to Antena 3, one of the biggest private media groups in Spain. The entertainment channel Neox is targeting…
-> read more

Neox belongs to Antena 3, one of the biggest private media groups in Spain. The entertainment channel Neox is targeting a young audience.
In April this year we won the pitch for the new design of Neox. The project included idents, logo bumpers, promotion package and pathfinder. The new image of Neox is on air since the 27th of July.
Fun and entertainment is the leitmotif of the new Neox design, the logo treatment and also the mission of the idents.

}
ident book{
::The idents: Fun Collection. They are surprising collections of fun and things, young people are interested in. The illustrated and realistic objects are popping out of the neox logo.
Each of the 3 idents has its own thematical collection like music, love, sports and urban life. The themes are a bit more male, but without alienating the female interests. The Logo becomes alive.::

}
ident book movie{
play mute full-screen
--------------------------------------------------------------------
<-- seek -->


}
ident t-shirt{

}
ident t-shirt movie{
play mute full-screen
--------------------------------------------------------------------
<-- seek -->


}
ident mobile{

}
ident mobile movie{
play mute full-screen
--------------------------------------------------------------------
<-- seek -->


}
logoanimation{
::The logo is the source of fun and entertainment, everything can spread out of it.::

}
logoanimation movie{
play mute full-screen
--------------------------------------------------------------------
<-- seek -->


}
corte exclusivo{
  • ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
    <-- scroll -->
    }
    corte exclusivo movie{
    play mute full-screen
    --------------------------------------------------------------------
    <-- seek -->


    }
    promotion design{
  • ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
    <-- scroll -->
    ::The Jeans-look of the promotion design language with its striking colours, blue, yellow and black transport the spirit of young people and those who feel young at heart.::
    }
    credits{
    • client: antena 3 / spain
    • creative management: gabi madracevic, andrea bednarz
    • creative director / design: juan garcia segura
    • dop: gabi madracevic, juan garcia segura
    • design / animation: juan garcia segura, udo hudelmaier, jan rinkens
    • animation ident mobile: aixsponza + juan garcia segura, udo hudelmaier, jan rinkens
    • music: pablo cebri√°n, √°ngel l. samos
    • client service: julie siemens
    }