Neox belongs to Antena 3, one of the biggest private media groups in Spain. The entertainment channel Neox is targeting a young audience.
In April this year we won the pitch for the new design of Neox. The project included idents, logo bumpers, promotion package and pathfinder. The new image of Neox is on air since the 27th of July.
Fun and entertainment is the leitmotif of the new Neox design, the logo treatment and also the mission of the idents.
Each of the 3 idents has its own thematical collection like music, love, sports and urban life. The themes are a bit more male, but without alienating the female interests. The Logo becomes alive.::
client: antena 3 / spain creative management: gabi madracevic, andrea bednarz creative director / design: juan garcia segura dop: gabi madracevic, juan garcia segura design / animation: juan garcia segura, udo hudelmaier, jan rinkens animation ident mobile: aixsponza + juan garcia segura, udo hudelmaier, jan rinkens music: pablo cebri√°n, √°ngel l. samos client service: julie siemens